Creative Ads

AiaSound performance marketing

Performance marketing doesn’t have to feel like performance marketing.

This page is a selection of creative ads I’ve developed for AiaSound - built to capture attention, drive conversions, and most importantly, feel like something you actually want to watch.

From fast-paced social formats to more narrative-driven concepts, the ambition has always been the same: to blur the line between content and advertising.

These are some of the executions that helped shape the digital voice of AiaSound and turn campaigns into something people engage with, not scroll past.

Copenhagen wasn’t ready.

For the 2024 artist launch, we set out to create scroll-stopping creatives that felt real - but impossible at the same time. Shot on iPhone in the streets of Copenhagen and elevated with CGI, these videos blurred the line between everyday moments and something bigger.

Before the Drop / Lead Generation

Before we announced anything, we built anticipation.

These creatives were designed to spark curiosity and capture attention early - turning silence into speculation and scrolls into sign-ups. From countdowns and “leaked” moments to playful teasers, everything was built around one simple idea: make people feel like they’re about to miss something.