Oldtrafford.dk is Denmark’s largest Manchester United supporter platform.
The ambition was to create a stronger, more cohesive visual identity that matched the club’s history, intensity and global presence - translated into a modern digital format.

The design system was built around three core principles:

Bold. Editorial. Emotional.

Using United’s iconic red as the foundation, combined with strong typography, high contrast layouts and modular graphic elements, we developed a system that worked across both fast-paced matchday content and deeper storytelling formats.

Beyond daily content, we created long-form visual story formats - diving into individual players’ careers in the red shirt.

The result was a cohesive and recognisable visual universe that elevated Oldtrafford.dk from a fan page to a strong, modern football media brand.