In 2022, we developed a merch collection for AiaSound in collaboration with Act.Social - with one clear ambition: To create something people would actually wear.

We worked with light, summer-driven tones and a timeless design language that represented AiaSound without ever feeling like advertising. The goal wasn’t seasonal merch - it was cultural longevity.

Built around the statement: “Late Nights - Good Vibes.”

A phrase that captures both the spirit of AiaSound and the mindset of a Danish summer.

Sustainability mattered - in materials and in design. Because the most responsible piece of clothing is the one you still want to wear in 5 or 10 years.

Timeless. Wearable. Built to last.