Give an Experience - campaign

Give an Experience was created from a simple insight: When the days are darkest and summer feels far away, that’s exactly when we need to be reminded of warmth, music and togetherness.

After years of lockdowns, experiences had become rare. So instead of promoting another physical gift, we encouraged people to give something you can’t wrap - but have to live. Together with Royal Unibrew, we launched a campaign built around one clear message: Give an experience.

The campaign included a cinematic hero film contrasting winter darkness with vibrant summer festival moments, supported by humorous short-form spots highlighting the difference between forgettable gifts and unforgettable memories.

Royal was naturally integrated as part of the shared summer experience - positioned within moments of connection, not as a traditional product placement.

The result was a Christmas campaign that stood out in a crowded market and reframed a festival ticket as more than access - but as a promise of shared memories.